SEO Audit

RE: NOTICE: Read This BEFORE You Spend Even One Additional Dollar On Your SEO Efforts Dear Website Owner: How would you like to increase the value of your SEO efforts by 10x-100x and potentially save yourself or your company $1,000s or more in ongoing SEO costs? The truth is, before you launch any SEO campaign there is homework that needs to be done to make sure you are setting off in the right direction, have the proper strategy in place, and have a properly-optimized site. This is true whether you are just about to launch a new campaign, or whether you launched it months or years ago. The secret is to have us do your homework for you, BEFORE you spend even one additional dollar on your SEO efforts. Otherwise, you could be wasting money every month - either because your site is not well-optimized or it is optimized for the wrong keywords.

Sign up for your SEO Audit today.

• An SEO Audit is Your Map & Your Compass

  Imagine if Magellan had set off upon his famous journey around the world without a compass in his hand or a rudder on his ship. One thing is for sure: he wouldn't be the household name he is today! He likely would have failed miserably or worse . . . he and his crew might have been lost at sea. You wouldn't embark upon a long journey without knowing where you are going or how to get there, would you? Whether you are spending a $100s or $1,000s per year promoting your site's natural search rankings through SEO, you are making a huge mistake if you have not conducted the proper audit first. A good SEO Audit includes:

  • Making sure the right keywords that represent your brand, industry niche, and online products or services show up on your site - and that there are enough of them to make a difference.
  • Ensuring that your site has the right content – in terms of both quality and type – on your site, so that search engines can find your site and classify it properly.
  • Fine-tuning your site in terms of its structure. This involves making sure that the visible content and the code have been developed and laid out in such a way that search engines can find and properly make sense of.
  • Taking a full inventory of the backlinks to your site, including: "who" those sites are, how many link to your site, what the quality level of those sites is, and how they classify your site in their links to you.
  • Making sure that your site has a high level of usability. Better usability means a "stickier," more interesting and functional site. This leads to improved user experience, drives desirable user behavior on your site, and - importantly – leads to other sites linking to your site.

  Sign up for your SEO Audit today.

• Why the Question "How Does Your Site Rank?" is an Incomplete One

  When someone asks you how your site ranks on Google or Yahoo!, their question cannot be answered without additional information. Why? Because site ranking is always relative to a particular keyword or search term that someone types into a search engine when looking for information. A more appropriate question is: “How does your site rank for the keyword XYZ?" And therein lies the challenge. For most companies and entrepreneurs, how to wisely choose the right keywords for which they should optimize their site is an essential question - and frankly, most of them do not get it right. And, I don't blame them: without conducting a proper up-front analysis, how could anybody guess which keywords for which to optimize a site? The following are six common mistakes in choosing keywords that are made every day by your competitors and others conducting SEO campaigns. You may be making these mistakes yourself. These mistakes collectively cost business owners, webmasters, and companies large and small alike an untold millions of dollars in wasted SEO efforts every month:

  • Trying to optimize each page of your site for too many keywords
  • Choosing keywords that do not experience significant amounts of traffic in terms of average daily searches on the Internet
  • Choosing keywords that experience too much competition from other sites, making the prospect of ranking well for them an almost impossible task
  • Not optimizing for the chosen keywords in the right ways
  • Choosing keywords that are too general and that, while possibly driving traffic to your site, tend not to lead to conversions (i.e., desired behavior being taken on your site)
  • Not optimizing the site at all

  Sign up for your SEO Audit today.

• And It's Not Just the Keywords You Need to Get Right

  Being sure you have selected the right keyword for which to optimize your site means you are just part of the way there. There is a whole slew of items you need to attend to when optimizing your site for better search engine visibility. JCJ Interactive covers all of these in our SEO Audit (see below):

  Services	Included
  Strategic Keyword Analysis:
  Recommend “Top 6” Competitive Keywords for site Optimization
  Bonus: Supply List of 200 Additional Keywords for PPC, Blogs, etc.
  Ranking Analysis:
  Determine Your Site’s Natural Search Ranking (Google)
  Determine Your Site’s Natural Search Ranking (Yahoo!)
  Backlink Analysis:
  Tally Total Number of Domain Backlinks
  Tally Total Number of Full Backlinks
  Provide Complete List of Full Backlinks
  Analyze Backlink Anchor Text from other Sites
  Content Analysis:
  Check Keyword Density
  Conduct 20-Point Site Feature Check
  Provide Meta Tag Analysis & Recommendations
  Check Site’s Strategic Keyword Positioning
  Assess Content Relevance
  Analysis of Relevance of Brand-Related Elements
  Usability Analysis:
  Analyze Your Site’s Navigation, Structure & Usability
  Social Media Analysis:
  Tally Total Number of Social Media Site Backlinks
  Analytics Package Setup:
  Install and Set Up Google Analytics Package
  Competitor Sites Analysis:
  Select 3 Relevant Competitor Site for Analysis
  Analyze Along 6 Quantitative SEO Dimensions
  Assess Usability & Look-and-Feel
  Highlight “Strong Point” and “Area of Each Site”
  Bonus: Includes Marked-Up Screenshots of Each site
  Reports:
  Provide Complete Finding & Recommendations Report
  Consultation:
  Provide One-Hour Phone Consultation Regarding Results

  Notes on deliverables:

  • The strategic keyword analysis begins with our selection of approximately 30-40 "candidate keywords" that we garner from your website and/or related websites, our licensed keyword research tools, and other resources. This list represents the point of departure for our keyword analysis. We run each of the keywords on this candidate keyword list through a set of six rigorous analytical tests and then assign a "strategic competitiveness" score to each keyword. The best-ranking among these keywords make it to our "Top 6" list of competitive keywords.
  • The final report is available as a PDF file at the stated price. Customers may receive a bound, paper-based report via U.S. mail at a price of $25/copy. (U.S. residents only; international shipping of paper-based report may involve an additional charge.)
  • The SEO Audit does not include our making any changes to your site's content or structure. However, our recommendations will be laid out in a clear, logical and understandable manner that can be understood by any third-party Web vendor, marketing manager or Webmaster. JCJ Interactive, Inc. can also be hired separately to implement any recommended site improvements for an additional fee, upon request.

• Testimonials

  Upon my recommendation, many of my clients have ordered a custom SEO Audit from JCJ Interactive. The feedback we have received has been excellent. My clients have told me on numerous occasions that the SEO Audit gave them a clear roadmap for their SEO efforts, allowing them to gain an understanding for which keywords to go after and how to optimize their site. In short, the Audit provides the foundation for a successful SEO campaign that gets their site ranked well on search engines, plain and simple.

  Melissa Anthony Founder, anthonyBarnum Public Relations Austin, TX

  Before learning about JCJ Interactive's SEO Audit services over a year ago, my clients either neglected SEO altogether or they went about it in an uninformed way. What JCJ Interactive has taught me is that doing SEO incorrectly is maybe worse than doing no SEO at all since it just wastes resources. Bottom line is: you need to start with the right keywords, or your efforts will be wasted. My clients love the SEO Audit service and I recommend it to everyone for whom I'm building a new website or who just wants to get better search engine rankings.

  David Drewitz Principal, Creative Options Communications Dallas, Texas

  Plain and simple: the SEO Audit from JCJ Interactive works. We at iConvex love and it, and our partners and clients have benefitted greatly from having one done for them. It provides a true roadmap and compass for how to do SEO the right way.

  Andy Doan Founder, iConvex, Inc. Fountain Valley, CA

  

• Who is JCJ Interactive?

  JCJ Interactive is composed of SEO experts who have collectively been conducting search engine optimization, Website design and Internet marketing activities for well for a decade. We have served hundreds of customers, and our websites (and those of our clients) have been seen by millions of people. The Principal and owner of JCJ Interactive is Jed C. Jones, Ph.D. Jed has a long history of Internet marketing, including serving as the Enterprise Products Brand Manager for Dell, Inc. in Japan, where he was in charge of all online promotions, affiliate promotions, website layout, and pricing for enterprise products such as servers, networking products, and enterprise software. Jed holds an MBA in marketing and a Ph.D. in organizational systems and psychology. While some SEO outfits are located overseas and staffed by armies of people seated at rows and rows of computers employing a factory-type approach, we are an entirely different operation altogether. When you select JCJ Interactive to conduct your SEO Audit, you can be assured that all work will be given the attention it deserves. JCJ Interactive, Inc. is a Texas-based corporation located at: 4202 Fairmeadow Drive Round Rock, TX 78665 O: 512-310-7837.

  Rest assured that the SEO Audit report we send to you will be written in non-technical, plain English and written entirely by native speakers of English. The recommendations use industry-standard terminology can be implemented by any third-party vendor or by your very own Webmaster. The SEO Audit will be completed within 6-10 business days of your completed order.

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