If you have a website, you need people to be able to find it. This is no trivial task, given the billions of Web pages out on the Internet today. Unless you promote your site online, nobody will ever find it unless they already know who you are. But getting your site found is just half the battle. Once someone finds your site, you'll want them to take some specific action (such as buy a product, inquire about your services, or the like). That's where Internet marketing comes in. Internet (or interactive) marketing is the term used to describe the creation and execution of a comprehensive marketing campaign to promote your online goals. This ranges from website design and branding to driving traffic to your site, all the way to finding ways to drive desired behavior once someone reaches your site.