Calculators

A. Calculate the maximum amount you are able to spend on ads (or SEO) for each new sale/lead/PDF download/form-fill, etc.:

Define your conversion action:
Sales revenue/conversion:	$
Marginal fulfillment cost/conversion:	$
Marginal profit/conversion (excluding ad costs):	$
Maximum total ad spend/conversion:	$

B. Calculate your total net profit for each new sale/lead/PDF download/form-fill, etc. based upon your average ad cost per click (CPC) & conversion rate:

Sales revenue/conversion:	$
Marginal fulfillment cost/conversion:	$
Assumed conversion rate:		%
Assumed cost per click (CPC):	$
Marginal profit/conversion (excluding ad costs):	$
Total net profit/conversion (includes ad costs):	$

C. Calculate your monthly PPC ad budget based upon desired sales revenue:

Desired total sales revenue:	$
Sales revenue per conversion:	$
Estimated conversion rate:		%
Assumed cost per click (CPC):	$
Required number of conversions:
Required ad spend/conversion:	$
Maximum monthly PPC ad budget:	$

D. Calculate your monthly PPC ad budget based upon desired net profit:

Desired total net profit:	$
Marginal profit/conversion (excluding ad costs):	$
Estimated conversion rate:		%
Assumed cost per click (CPC):	$
Required number of conversions:
Required ad spend/conversion:	$
Maximum monthly PPC ad budget:	$