Conversion Breakeven Calculator*:
*we recommend starting here first
 
A. Calculate the maximum amount you are able to spend on ads (or SEO) for each new sale/lead/PDF download/form-fill, etc.:
Define your conversion action:
Sales revenue/conversion: $
Marginal fulfillment cost/conversion: $
 
Marginal profit/conversion (excluding ad costs): $
Maximum total ad spend/conversion: $
Pay-Per-Click Campaign Calculators:
B. Calculate your total net profit for each new sale/lead/PDF download/form-fill, etc. based upon your average ad cost per click (CPC) & conversion rate:
Sales revenue/conversion: $
Marginal fulfillment cost/conversion: $
Assumed conversion rate: %
Assumed cost per click (CPC): $
 
Marginal profit/conversion (excluding ad costs): $
Total net profit/conversion (includes ad costs): $
C. Calculate your monthly PPC ad budget based upon desired sales revenue:
Desired total sales revenue: $
Sales revenue per conversion: $
Estimated conversion rate: %
Assumed cost per click (CPC): $
 
Required number of conversions:
Required ad spend/conversion: $
Maximum monthly PPC ad budget: $
D. Calculate your monthly PPC ad budget based upon desired net profit:
Desired total net profit: $
Marginal profit/conversion (excluding ad costs): $
Estimated conversion rate: %
Assumed cost per click (CPC): $
 
Required number of conversions:
Required ad spend/conversion: $
Maximum monthly PPC ad budget: $
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