Author Archives: Jed Jones

About Jed Jones

ed Jones, Ph.D. was born and raised in Southern California. His professional and academic interests include interactive marketing, international business, systems thinking, organizational design, research and the Japanese language. Jed holds a B.A. in Japanese Studies from UCLA, an M.B.A in Marketing from The Paul Merage Business School at UC Irvine, and a Ph.D. in Psychology with a focus in Organizational Systems Inquiry from Saybrook Graduate School and Research Center. He currently lives with his wife and two children in Austin, Texas.

Google Search Getting Less Ambiguous with Knowledge Graph

Posted on May 18, 2012 by Jed Jones

Your Google search results could start to look different over the next few weeks and months. Continue reading →

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The Perils of Unsupervised Pay-per-Click Ad Campaigns

Posted on April 20, 2012 by Jed Jones

You will be wise to manage your ad campaigns actively and on a regular basis – or have somebody else do it for you. Otherwise, you face a slew of unpleasant possibilities. Continue reading →

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When Algorithms and Common Sense Converge

Posted on March 7, 2012 by Jed Jones

Wondering how to get your website ranked well on top search engines like Google and Bing? For years, SEO-types (like us) have been telling you that we have secrets for how to do it. And the truth is, there are … Continue reading →

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Find Your Keyword Niche(s) for SEO

Posted on January 23, 2012 by Jed Jones

Your SEO efforts should emulate nature in this way. You need to find your keyword niche (or niches) for your website. Continue reading →

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Better Search Engine Rankings With A Well-Designed Site Structure

Posted on December 2, 2011 by Jed Jones

SEO can be defined as the set of activities that a webmaster can take to influence how well her site ranks on search engine results pages (SERPs). Continue reading →

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Promote Your Brand Identity Consistently Online – and Off

Posted on October 25, 2011 by Jed Jones

The idea of a “brand” can be defined in a lot of different ways. Essentially, most definitions of this word can be boiled down to something like this: Your brand is the set of images, emotions and mental associations that … Continue reading →

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Backlink Ideas for SEO

Posted on October 2, 2011 by Jed Jones

Backlinks, or inbound links, are simply links (URLs) that lead from one website to another. Backlinks are a good idea to pursue because search engines love them. If you have lots of good, quality backlinks, search engines will tend to … Continue reading →

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Treat Your Website Like A Piece of Real Estate

Posted on July 4, 2011 by Jed Jones

Buying, selling and investing in real estate is one of the age-old, time-honored ways to get rich. This may be hard to believe in a down real estate market, but it is true even today. Why? The main reason is … Continue reading →

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When To Geo-Target Your Online Content

Posted on June 6, 2011 by Jed Jones

For example, if you run a plumbing business for Denver, CO, then you would certainly want your site to come up #1 in Google or Bing rankings for the keyword search term: “Denver plumber.”
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How Much Website Do You Need?

Posted on May 11, 2011 by Jed Jones

You may be considering building a new website or re-designing your current site. Continue reading →

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