Doing good SEO work for your website in part involves creating well-written, useful, and keyword-optimized content for your users. If you make your target audience happy, chances are that search engines will like you, too.

However, there is a lot more to good SEO than just having good content on your site. There are a number of things you can do to make your site more enticing to the search engine “bots” that are constantly cataloging the Internet’s billions of Web pages for their users. One of these things is to create internal links on each page of your site. Internal links are simply links from one page of your website to another.

For the best results, follow these tips when doing internal linking:

1. Keep them relevant: be sure to link to content that actually relates to the content you are linking from.

2. Use anchor text, embedding the links in contextually-relevant keywords.

3. Do not overdo it: you should have a handful of internal links on each page of your site. Inserting too many links can be distracting and take away from a quality user experience.

Following a good internal linking strategy will provide a better user experience – and it should give you a boost in the rankings, as well.