Monday, November 10th, 2008 at 8:44 am« Previous Entry Next Entry »
Short on Resources? Take a Guerrilla SEO Approach
Posted by Jed Jones

Short on SEO resources? Take a guerrilla marketing approach to SEO, including these 10 tips:

1. Add descriptive keyword, description, and title meta data to your HTML code

2. Submit your URL for free directly to top search engines like Google (http://www.google.com/addurl/?continue=/addurl), Yahoo! (http://siteexplorer.search.yahoo.com/submit), and MSN (http://search.msn.com/docs/submit.aspx)

3. Announce your new site to business associates and friends (but be selective - and be sure to use your e-mail client’s bcc feature to avoid sharing your recipients’ e-mail addresses with the other recipients on your list) via e-mail

4. Feature your URL on the personal page of one or more social network service sites (e,.g., MySpace, Facebook, LinkedIn, Plaxo).

5. Submit a site map to sites like Google (www.google.com/webmasters/sitemaps/) or Yahoo! (http://submit.search.yahoo.com/free/request), as well as many second and third-tier providers.

6. Request that other sites link to yours. If you do this, be sure to give the Webmaster of each site a clear, succinct reason why it would be beneficial and wise to link to your site. In other words: motivate them to care about your site.

7. Create downloadable white papers or other useful, easy-to-read information and post it for your site. By placing compelling, interesting content on your site, others will be more likely to link to you and to visit you often.

8. Make sure that your content is optimized for the keywords that relate to your products, services and/or theme of your site. For example, the most important keywords should appear in section headers and/or nearer to the top of the page. They should also appear more frequently than the other text on the page.

9. Create podcasts and videos, and include or mention the URL to your site. Then, post on YouTube (www.youtube.com), SoundLantern (www.soundlantern.com) and other sites. This is a great way to get free publicity and traffic to your site.

10. Write an article about the theme or general topic area of (but not specifically about) your website. Add a link to your site in the “by-line” and post it to free article syndication sites who make it available to thousands of others who are always hungry for fresh new content. A great place to start is eZine Articles (www.ezinearticles.com).

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